Do we truly understand the motivations of our members – what brings them to us in the first place and what makes them come back time after time, tour after tour? If we really understand these reasons, it can help us tremendously in planning future trips and in developing marketing efforts for these trips. [...]
Source: http://leisuregrouptravel.com/getting-the-most-out-of-travel-shows/
Victor Wong Aaron Yoo
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